SEO – Search Engine Optimization
Search Engine Optimization (SEO) is the process of impacting the visibility of a website (or pages) in a Search Engine’s Results Pages (SERP) (unpaid). It’s often referred to as ‘organic’ or ‘natural’ search. It’s those results that appear after the paid ads in Google searches.
What’s the big deal about that? Well, if you search on ‘real estate agents’ in Google you get 283 million results. 95% of all searchers never go past the 1st page. Your goal is to be on Page 1 and that’s where SEO comes in.
SEO is a journey… not a destination. You do not mechanically put stuff on your website by following a formula and then go sip Mint Juleps. There are standard things you do but in today’s Internet you have to be mindful of how the search engines find you. SEO is ongoing. You have to constantly update your site with fresh content. Why? Google hates static sites. Google is in the business of providing relevant, accurate data to its users. It assumes that if you are not updating your site then it must not be interesting or relevant and it doesn’t need to keep track of you. This is where we come into play. We help you understand all of the pieces that go into SEO. We can provide a complete site audit to find the ‘holes’ in your SEO.
SEO is part of your marketing plan. Your objective is to get in front of people who want your products or services…just like old-fashion marketing.